I n this conversation, host, Raven O’Neal sits down with ⁠Heather O’Neill⁠, Founder of ⁠Pixels for Humans ⁠shares her extensive experience as a business owner, discussing the dynamics of running a business with her husband and the challenges of navigating capitalism as a woman.

Heather emphasizes the importance of communication, role clarity, and the necessity of contracts in family businesses. Heather also critiques the growth-at-all-costs mentality prevalent in capitalism and advocates for a more humane approach to business that values people over profit. She advises aspiring entrepreneurs, particularly women, on negotiating pay and setting partnership boundaries.

• Heather: 16 years as business owner, tech evolution witness
• Family business requires clear communication and defined roles
• Family contracts protect all parties
• Women tend to undervalue services; should raise rates
• Capitalism often places profit above people
• Discuss potential problems before partnering
• Personal values guide business decisions
• Small community changes drive broader societal shifts
• Practice builds negotiation confidence
• Work-life balance ensures long-term success

Heather’s Website
Heather’s LinkedIn