October 2, 2024

Categories: Podcast

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n this insightful episode, we sit down with Rachel Anderson, an accomplished marketing leader, fractional CMO, and owner of Pivot Studios and The Human-Centric Leader. With 15 years of experience driving organizational success, Rachel shares her expertise in team building and business scaling, particularly for women-led ventures in male-dominated industries.

Drawing from her background in strategic marketing and operational excellence, Rachel delves into the unique challenges faced by women entrepreneurs, including overcoming experiential bias and navigating funding disparities. She offers practical advice on determining the right time to scale, emphasizing the importance of trust and diversity in hiring practices.

Rachel’s human-centric approach shines through as she discusses the balance of feminine and masculine energies in leadership, the critical role of conflict resolution in management, and the power of authenticity in building strong teams.

Listeners will gain valuable insights on fostering clear communication, promoting collaboration, and making data-driven decisions to achieve impactful change.

Whether you’re a solopreneur looking to make your first hire or an established business owner aiming to cultivate a thriving workplace culture, Rachel’s blend of strategic thinking and commitment to employee wellbeing offers actionable strategies for success in today’s dynamic business landscape.

Key Takeaways:

The importance of overcoming experiential bias in team building.
How to determine when it’s time to scale your business.
The value of hiring for both trust and diversity.
Practical steps for creating and maintaining team values.
The significance of conflict resolution skills in management.
How to balance feminine and masculine energies in leadership.
The importance of authenticity in building and managing teams

Discussion Timeline:

01:54 Unique Challenges for Women in Team Building
06:27 Experiential Bias and Its Impact
10:05 Recognizing the Right Time to Scale
13:26 Navigating Overcapacity in Teams
18:09 Addressing Disenchantment in Teams
21:26 Balancing Feminine and Masculine Leadership
24:18 Practical Steps for Hiring
29:32 Conflict Resolution in Team Dynamics
34:30 The Importance of Trust and Diversity
38:16 Tips for Scaling Teams

Connect with Rachel:

Pivot Studios Website
Rachel on LinkedIn
Rachel on Instagram

About Raven:

Hi, y’all! I’m Raven O’Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn’t stop there. I’m also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.

Throughout my business journey, I’ve supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.