I n this conversation, Raven O’Neal discusses her podcast journey with ⁠⁠Jessica Milanes, focusing on the challenges and strategies of podcasting.

They explore the podcast’s purpose, audience, goals, current performance metrics, and marketing strategies. Jess provides insights on organic growth, community engagement, and paid advertising, emphasizing the importance of SEO and audience connection.

The discussion concludes with actionable takeaways for improving the podcast’s reach and effectiveness.

• Raven launched her podcast without a clear strategy
• The podcast aims to provide hacks for diverse individuals
• Goals include securing sponsorships and increasing downloads
• Current download metrics are around 65 per episode
• Marketing efforts are primarily through social media
• Email marketing is a crucial area for improvement
• Paid advertising can enhance podcast visibility
• Building a community can foster deeper engagement
• SEO and keywords are vital for discoverability
• Continuous learning and adaptation are key to success

Jess on LinkedIn
Smart Podcast Solutions Website